Mobivity Holdings Corp (OTCMKTS:MFON) Stock In Focus After Latest Development

February 17, 2022February 17, 2022 Madison Hall $MFON, $MFON news, $MFON stock, $Mobivity Holdings Corp (OTCMKTS:MFON), $OTCMKTS:MFON

Mobivity Holdings Corp (OTCMKTS:MFON) is moving in a range after announcing that it has uncovered leading trends that can transform the convenience store (c-store) sector via upcoming text marketing tech.

Market Stats

On Wednesday, MFON stock fell 1.06% to 0.8410 with more than 1K shares, compared to its average volume of 16K shares. The stock moved within a range of $0.8410 – 0.8410 after opening trading at $0.8410.

Mobivity Identifies Top Text Marketing Best Practices to Drive Pump-to-Store Conversions, Food Service & Loyalty for C-Stores

Text marketing enhances customer experience through contactless payment portals, and curbside pickup notifies customers of available in-store rewards and boosts pump-to-store sales, as c-stores handle the digitalization prompted by pandemic-induced consumer behaviour change. Text messaging marketing customers visit stores 44 percent more frequently than non-subscribers, according to Mobivity’s latest Text Marketing Benchmarks Report.

CEO and Chairman of the company Dennis Becker stated that they are witnessing a growing interest in text messaging programs in most c-store brands to complement loyalty and fuel programs that could only reach around 15% of customers. Becker added that text messaging solves the problem, enables c-stores to reach almost 85% of their customers, and provides an additional channel to connect and engage with the brand. So, investors should watch MFON in the coming weeks.

Key Quote

“We are seeing increased interest in text programs among c-store brands as a complement to fuel and loyalty programs that may only reach 15% of a store’s customers,” said Dennis Becker, Mobivity Chairman and CEO. “Text message marketing solves this problem by helping reach the other 85% of customers and offering another channel to connect and engage with the brand.”

Traders Corner

MFON stock is trading below the 20-Day and 50-Day Moving averages of $0.95 and $1.21 respectively. Moreover, the stock is trading below the 200-Day moving average of $1.50.

Madison Hall

After graduating from the University of Buffalo, Madison gained a real interest in the markets. She tends to be a swing trader and enjoys Pilates and yoga in her downtime.