Greene Concepts (OTC:INKW) Secures Approval to Offer BE Water and Happy Mellow on Walmart Marketplace

There were a large number of companies that had come on the radars of investors for one reason or another on Thursday, and one of the companies that could well be tracked today in light of yesterday’s events is Greene Concepts Inc. (OTC:INKW). The company announced yesterday that it had been awarded approval to sell its products, BE WATER artesian spring water as well as Happy Mellow CBD immune support brands, in the massive Walmart Marketplace.

It was a major new development for Greene Concepts since the Walmart Marketplace is one of the fastest-growing e-commerce platforms in the United States. The marketplace records a staggering 120 million visitors from Walmart.com every month. Thanks to the approval, the company’s products would be made available to consumers across the country. Due to the listing, consumers would also be able to learn more about the products from the two brands.

However, that is not all. The listing would also give the company the opportunity to boost its sales through sponsored search advertising tools. It is necessary to keep in mind that the marketplace would provide the company with instant cost, scale, quality, and efficiency right away, which would help Greene Concepts bring about potential growth for its business. In the news release yesterday, the company also listed the products that would be made available through the Walmart Marketplace.

The products would be Happy Mellow “Be Well” Blood Orange Acai (Vitamin C), Be Water 6-pack configuration, Be Water 12-pack configuration, Happy Mellow “Be Energized” Lemon Lime (Vitamin D3 & Caffeine), Be Water 24-pack configuration, and Happy Mellow “Be Balanced” Plum Punch (Vitamin B12).

The company’s Chief Executive Officer, Lenny Greene, spoke about the developments as well. He noted that the listing on Walmart Marketplace would help the company strengthen its relationship with the biggest retailer in the world. It would also help the company further expand the national reach of its products in the United States. Greene pointed out that Walmart.com was the 22nd most visited website in the United States and ranked 3rd among e-commerce and shopping websites in the month of August 2023.

There is always an added importance to specific information about the origins of products like BE WATER, and on September 14 the company provided it. The company provided key details with regard to the source location of its bottled water product. The company announced that BE WATER originated from the Blue Ridge Mountains located in North Carolina.

The mountains are situated in the Pisgah National Forest, part of the 500,000-acre landmass from which the purest natural spring water originates. The company’s bottling plant is situated in North Cove, which is a small community on the outskirts of Marion, North Carolina. Greene Concepts also noted that the Natural Artesian Spring Water brand was naturally delivered and filtered organically with the help of a rare aquifer, which had formed naturally at the time of the Ice Age, millions of years ago.

Ian Leigh

Ian Leigh is a specialist in analyzing stocks, SEC and OTC filings, and financials of public and privately-held companies. He has played a significant role in M&A activity, consulting with publicly-held firms on acquisitions and divestitures. He also consults on valuations and branding. He lectures at major universities and teaches at specialty financial schools.