Xcelerate Inc. (OTC:XCRT) Stock Surges After the Launch of the Ceramedx Tik Tok Skincare Campaign

Following a key announcement from the company on Wednesday, Xcelerate Inc. (OTC:XCRT) came on to the radars of investors, and the situation could well be the same today. Hence, it may be a good move to take a closer look at the announcement.

New Campaign Launch

The company announced yesterday that its subsidiary unit, ESN Group Inc., had launched the Ceramedx Brand Tik Tok Skincare Campaign. The campaign would take place in the months of November and December this year.

In the news release, it was noted that the campaign would also be supported with a concurrent social media launch. The overarching goal of the campaign would be to raise brand awareness with a special focus on the unique ways in which the product differed from the traditional brands.

Key Details

The studies made into the personal care space revealed that in the skincare niche, the upward trend for products meant for enhancement of healthy skin remained strong. Innovative products that aim to repair and restore skin have been the top priority of consumers of all ages.

Consumers demonstrated particular partiality towards products that contained the seaweed and ceramide ingredients. The launch of the campaign would come about on Tik Tok next month following a strong Ceramedx promotional campaign in October. It may be a good time to add the Xcelerate stock to your watch lists.

Key Quote

Jay Kline, President of ESN Group, commented, “This campaign will be launched in parallel with an enhanced social media/digital marketing launch. The goal is to expand brand awareness, including the unique differentiators vs. traditional synthetic brands. Personal care industry studies indicate that the trend for products that focus on maintaining a healthy skin barrier remains paramount in the skincare segment. According to industry research firms including Wonnda, Mintel, Euromonitor, and Numerator, brands introducing innovative products designed to repair and restore compromised skin are a top priority for consumers from the very young to the more mature. Two ingredients, ceramides and seaweed, continue to attract consumer attention. Our Ceramedx brand is built around its natural plant-based ceramide technology. Our Earth Natural Beauty brand has products that contain seaweed as its key ingredient.”.