Adaptive Ad Systems (OTCMKTS:AATV) Stock Falls After The Recent Rally: What Next?

Company providing Dynamic Digital Ad Insertion through streaming media hardware and processing software for U.S cable T.V, Adaptive Ad Systems (OTCMKTS:AATV), on October 26, 2021, announced acquisition of Telemundo television Affiliate KRRI-LP in Reno, Nevada.

Market Reaction:

On Monday, AATV stock fell 10% at $0.5555 with more than 1k shares, compared to its average volume of 1.3K shares. The stock has moved within a range of $0.5555 – 0.6200 after opening the trade at $0.62.

Adaptive Ad Systems Enters Television Broadcasting

J. Michael Heil, the Company’s CEO said that industry insiders see the company as a leading force in ensuring cutting-edge technology for TV as well as insertion industry for years. Heil added that the company’s technology and management teams are working in satellite and cable television for decades and now the firm is expanding its projects and market segments through an entry into broadcast television.

The station, which started broadcasting of Azteca in May 2010, is located on Channel 25 in Nevada while the station is carried on Channel 53 on Satview Broadband Cable and Spectrum Channel 238 on local cable.

An American Spanish-language free-to-air television network, Azteca America is owned by HC2 Broadcasting, a subsidiary of INNOVATE Corp. The Group owns over 230 230 broadcast stations in over 90 markets. Headquartered in New York City, its programming is aimed at Latin American and Hispanic communities in the country.

Heil added that its team has tremendous experience in television and is in process of developing different products for the growing network. Lastly, Heil views the latest acquisition as a move to address the fast-growing Hispanic market in the U.S and is just one of the indicators of creative thinking.