Alphabet Inc (NASDAQ:GOOGL) Speaks Out On Monetization Of User Data
It was about three years ago that Alphabet Inc (NASDAQ:GOOGL) unveiled Google Pay India. The company makes its next move to try and tap the users’ transaction data in India. It intends to use the data for monetization purposes, but it won’t be doing without giving the users ample warnings. There is no cause for alarm, considering that the users will choose to opt-out if they please.
The update
The company wants to unveil an update to Google Pay, something achievable probably over the coming week. The update will be all about inquiring whether or not the users are open to sharing data with the company or not, and they will make the ultimate decision.
The company has been utilizing the users’ data, but that has been in a limited fashion. Sources indicate that it considers users’ behavior on the app and chooses what to do with the information. One of the many ways has been using the data in displaying some of the most relevant offerings. However, the company confirms that it has never used the users’ transaction data to achieve monetary goals.
Freedom for users
Experts see the company’s move as a fair deal because users remain entitled to their freedom. It is a good thing that users enjoy the freedom to decide what happens. For example, they have every right to bar Google from using their data. Google lets users make the final decision, even in the sort of data that isn’t transactional.
However, the company intends to utilize the data from willing users for making personalized offers. The company has also disclosed that pay users won’t be seeing ads. It might also interest most uses that the company won’t be selling their data to any party.
In a recent interview, the VP of Product Management at Google, Ambarish Kenghe, disclosed that Google was quite objective in its latest move. The official outlines that the offering covers both the new and the existing users. According to Kenghe, users must understand the data they will allow the company to use.