Amazon.com, Inc. (NASDAQ:AMZN) To Start Off Its Post-Corona Prime Day
Amazon.com, Inc. (NASDAQ:AMZN) will start its first post-COVID-19 Prime Day in India in the coming days. This year’s event has gone through many changes to navigate the impact of the COVID-19.
Despite the changes put in place, the shopping bonanza will have hundreds of exclusive products, deep discounts, new product launches and cashback offers. However, as opposed to previous years, the company will hold a virtual operations room instead of a real one. The company’s employees will coordinate sales from their homes.
Amazon to launch similar events in other markets
Amazon is using the event India to test the waters before launching the same event to other territories. The company has since postponed a similar event in the U.S from the usual July. Amazon is yet to announce a new date. According to Akshay Sahi, head of Prime at Amazon India, the fact that the company has gone ahead with the even shows competitive the country’s online retail industry is getting.
Amazon’s leading competitors in India include Flipkart, which is owned by Walmart Inc and Reliance Industries Ltd. a powerful Indian conglomerate, Jio Platforms recently launched grocery delivery service in 200 cities.
Amazon confirms Prime Day delay in the US
Amazon has announced the U.S version of Prime Day will be delayed. The annual shopping event is known for offering huge discounts to Amazon Prime members and is usually held in July. Without giving more details, the company announced that this year’s event will be held later than usual. ”This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners,” a spokesperson for the company said.
The delay seems to have been caused by the COVID-19 pandemic which has led to growth in online shopping. The company has reported an increase in orders, which has seen Amazon’s founder Jeff Bezos adding $74 billion to his personal fortune.
In the wake of the COVID-19 pandemic, the company, which has thousands of workers has been under pressure to ensure their safety. A May reported by NBC News indicated that the e-commerce giant had lost eight employees to the deadly virus.