CREATD Inc. (OTC:CRTD) Stock Surges 11%: What’s the trigger?

On Wednesday, the CREATD Inc. (OTC:CRTD) stock emerged as one of the notable movers as it clocked gains of 11% following an announcement about one of its portfolio companies.

The Trigger

Studio 96 Publishing is the portfolio company involved in innovative luxury publishing and augmented reality technology. Yesterday, Studio 96 announced the launch of She Kicks, a famous title. The announcement was made at the Nordstrom x Jordan Carter Shop located at the New York City flagship store of Nordstrom.

The publication was described as a premium coffee table book with interactive features. It was going to be featured at the limited time Jordan pops up at the store and would be featured up until November 10, 2024.

Further Details

The book She Kicks, written by Nav Gill, features important information from female power players from the world of sneakers and would include brands like StockX, Adidas, and Nike. It was described as the first book of its kind that would focus on the women who made major contributions to the sneaker culture.

Some of the exclusive features offered by the book include augmented reality content, lotteries, giveaways, and shopping options. All those features would be accessible once the book is scanned with the Studio 96 App. The offering was described as being at the intersection of fashion, sneaker culture, and art.

Key Quote

“Were incredibly proud to see She Kicks featured in such an iconic space,” said Aya Abitbul, Founder and CEO of Studio 96. “The Jordan Corner Shop at Nordstrom is a perfect reflection of what She Kicks stands for: creativity, individuality, and a celebration of women who are unapologetically bold in their expression.”

Technicals

+/- EMA(20)	0.47 (-2.85%)
+/- SMA(50)	0.66 (-30.82%)
+/- SMA(200)	2.27 (-79.89%)