DRYWORLD Brands Inc. (OTC: IBGR) Stocks On Watchlist After Latest News

There were some stocks that gained notable momentum on Thursday, and one of those was the DRYWORLD Brands Inc. (OTC: IBGR) stock. The performance athletic brand leader announced yesterday that it had gone into a path-breaking new partnership with Spartan Race, a worldwide leader in the extreme participation sports industry.

DRYWORLD Teams Up with Spartan Race to Revolutionize Performance Apparel in Adventure Racing

Thanks to the strategic partnership, DRYWORLD Brands would be the official and exclusive compression partner of the Spartan World Championship events that would be held in Croatia and Greece. The event in Croatia would take place in October, while the one in Greece would take place in the following month.

In the news release, it was also noted that the partnership agreement was a major moment for both companies, which are focused on pushing the envelope in the athletic performance and innovation spaces.

As per the provisions of the partnership, DRYWORLD Brands would supply co-branded performance compression garments to Spartan fans as well as athletes at the two above-mentioned events. The expected audience and athlete attendance at the two events would be around 6,000 combined. It could be a great opportunity for DRYWORLD Brands to market its products directly to a community that is committed to fitness and health in a big way.

Management Comment

Spartan Race Director of Global Partnerships, Emily LeRoux, said: “DRYWORLD has a long history of appreciating and meeting the demands of serious athletes, making them the perfect partner for the inaugural 100m and 5k Sprint World Championships and the much anticipated test of endurance in Spartan’s spiritual home in Sparta for the Trifecta World Championships. We look forward to some incredible events, amazing performances, and the finest in compression for our Spartan athletes!”