Innovative Food Holdings Inc (OTCMKTS:IVFH) Stock Surges After A Key Update
The food-related specialty e-commerce platform operating company Innovative Food Holdings Inc (OTCMKTS:IVFH) was in the news yesterday following a major new announcement.
Trading Data
On Wednesday, IVFH stock surged 18.25% to $0.2365 with 51.30K shares, compared to its average volume 14.47K shares. The stock moved within a range of $0.1812 – 0.2365 after opening trade at $0.1850.
Innovative Food Holdings Announces that The Simple Root has Selected IVFH’s Managed eCommerce and Foodservice Solutions to Accelerate the Launch of its Plant-Based Brand
The company announced yesterday that its end to end managed solutions had been selected by The Simple Root for the purpose of rapidly launching its growing plant based food products brand. It was also noted that the brand from The Simple Root had experienced rapid growth in recent times. In this regard, it may be a good idea for investors to get a better idea of The Simple Root as a company. It is a worldwide plant-based food brand with backing from entities like McCain Foods and Pilot Lite.
The company is best known for having developed a unique and innovative process by way of which it creates delicious and varied vegetables packed food items. More importantly, the products that are offered by the company appeal to consumers of all types including those who may be looking to reduce their intake of meat and dairy. It chose the end to end managed solutions from Innovative Food Holdings in order to speed up the process of the national launch of its offerings across a range of categories.
Key Quote
David Behringer, CEO of The Simple Root stated, “IVFH provides us with an end-to-end food-based platform that will enable us to quickly grow our brand of plant-based products. In addition, our partnership with IVFH provides us with a committed partner with the resources and experience to serve our customers and expand our distribution throughout multiple channels. As a result, we are leveraging the unique capabilities across IVFH’s family of businesses including igourmet and igourmet.com, mouth.com, PlantBelly.com, Food Innovation, and Organic Food Brokers. We are excited to reach more customers with our plant-based brand by leveraging IVFH’s managed eCommerce and foodservice platform.”
