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Mobiquity Technologies Inc. (OTC:MOBQ) Stock Trends Higher After Partnering with AWINR Brands

Ian Leigh

On Wednesday, Mobiquity Technologies Inc. (OTC:MOBQ), a major player in the advanced data intelligence and advertising technology solutions space, was in focus after it made a key new announcement. The company announced yesterday that it had entered into a partnership with AWINR Brands, which operates an innovative platform intent on the transformation of the purchasing, valuation, and sales of online businesses. Through the collaboration, the new conversion platform from Mobiquity Technologies would be leveraged so as to boost website traffic and rates of sales conversion. It would also focus on boosting the ROAS (return on ad spend).

The Chief Executive Officer of the company, Dean Julia, spoke about the development as well. Julia noted that he was confident in the capability of the partnership to boost the volume of website traffic, which would be contextually relevant. He stated that such a boost would also provide website owners with the power to utilize the first-party opt-in data more effectively thanks to the artificial intelligence engine of the platform. It would provide the website owners with the opportunity to identify and target a large section of visitors who had remained anonymous. That would help significantly in potentially boosting conversion rates.

The founder of AWINR Brands, April Sands, noted that the partnership could potentially provide a massive opportunity to millions of small to medium-sized online retail sites on Shopify. Those sites would get access to a user-friendly and comprehensive marketing platform, which would help them compete with larger entities. Mobiquity Technologies is a new-generation PAAS (Platform as a Service) company and currently holds a massive audience data base. The company is engaged in making that database available to advertisers and marketers through its subsidiaries. In light of the latest partnership, it could be a good idea for investors to keep an eye on Mobiquity Technologies stock.

Ian Leigh

Ian Leigh is a specialist in analyzing stocks, SEC and OTC filings, and financials of public and privately-held companies. He has played a significant role in M&A activity, consulting with publicly-held firms on acquisitions and divestitures. He also consults on valuations and branding. He lectures at major universities and teaches at specialty financial schools.