PayPal Holdings Inc. (NYSE:PYPL) to Expand ‘Pay In 4’ Solution In Austria and Acquire Curv

Recently, PayPal Holdings Inc. (NYSE:PYPL) announced plans to expand the “pay in 4” service, which is a buy now, pay laser installation solution in Austria as from June.

PayPal expanding its “pay in4” solution to its 9 million customers in Australia

The company currently has over 9 million Australian customers, and the expansion will help in client retention and attraction of new customers to the platform, thanks to customer-friendly payment alternatives. Equally, the move will give PayPal a competitive edge against rivals such as Zip Co Ltd and Afterpay Ltd, leading the Australian market. Most importantly, the payment giant’s commitment to offering enhanced user experience by constantly strengthening its portfolio has boosted momentum across merchants and, as a result, installed investor confidence in the stock.

It is important to note that the “Pay in 4” solution allows merchants to let customers make payments for purchases between $30 and $600 in four interest-free installments in six weeks. Interestingly, merchants will not have to pay more fees for the new solution since it is included in current PayPal prices. Customers can enjoy the service through the PayPal app in sync with PayPal wallet.

PayPal to buy Curv as it ups interest in cryptocurrencies

Similarly, PayPal is bolstering its presence in the crypto market, as evidenced by the Curv buyout announcement. The company has agreed to buy Tel Aviv-based crypto security tech provider, Curv, to enhance its crypto efforts. Particularly, the company will complete the acquisition in 1H 2021. After the acquisition, Curve will join the payment giant’s newly established business unit focusing on cryptocurrencies, digital currencies, and blockchain.

This move enhances the company’s ante against its main rival, Square SQ, which has put more effort into expanding its footprint in the BTC space. Just like PayPal, Square is a noteworthy crypto market player. BTC has driven Square’s user base, with revenues turning out to be the main catalyst behind Square’s topline growth. The increased uptake of Cash App and strong demand in BTC activities have benefitted Square considerably.